23% reduction in container freight spend
Leading Global FMCG Manufacturer
The Problem
The company operated one of the world's largest outbound FMCG networks with over 2,000 SKUs across multiple container types (20ft, 40ft, 40HQ). Planners manually matched cargo to containers based on experience and rough CBM estimates. This consistently led to 60–70% utilisation — leaving 30–40% of every container empty while paying full freight rates. On high-volume lanes to the Middle East and South-East Asia, the cost leakage ran into millions monthly.